Today’s the day! One of the biggest beauty events has taken over a small part of Florida.
Ulta is hosting its second-ever Ulta Beauty World ultra makeup and beauty products convention at the Orange County Convention Center in Orlando, Florida, on April 16, 2026. The one-day expo has more than 200 brand booths with expert panels and exclusive swag bags worth $2,000.
How hot is Ulta Beauty World? So popular that tickets, which went on sale Jan. 21, 2026, for just over $160 each, sold out within minutes, according to reports. Not long after that, Ulta Beauty customers and beauty lovers took to social media to air out their frustration and disappointment, as officials promised to expand access for the 2027 Ulta Beauty World event.
The USA TODAY Network’s Samantha Neely is on scene at Ulta Beauty World in Orlando, Florida. Take a look at her photos and coverage.
What is Ulta Beauty World 2026 in Orlando, Florida?
Where is the 2026 Ulta Beauty World makeup convention?
Ulta Beauty World is a one-day mega makeup and beauty convention held at the west building at the Orange County Convention Center, 9800 International Drive, Orlando, Florida, from 9 a.m. to 5 p.m. ET Thursday, April 16, 2026.
Photos of 2026 Ulta Beauty World in Orlando, Florida. See beauty products, makeup and swag bag
Samantha Neely is a trending reporter for the USA TODAY NETWORK-Florida, covering pop culture, theme parks, breaking news and more. You can get all of Florida’s best content directly in your inbox each weekday by signing up for the free newsletter, Florida TODAY, at https://floridatoday.com/newsletters.
This article originally appeared on The Daytona Beach News-Journal: 2026 Ulta Beauty World makeup convention in Florida. See event photos
